About Us
About Us
Our Story
Automotives have always been a big part of our family. As little ones, we fetched wrenches for our parents while we admired those giant machine’s inner workings. When we grew up, we worked on them together, always adding to our toolboxes and our knowledge. It’s been that way since we started Trail Tire in 1972. In 2014, after generations of running a tire wholesale business, we pursued our passion a bit further down the road and opened two full-service auto centres in Edmonton.
Today, we have over 50 Trail Tire Auto Center locations across British Columbia, Alberta, Saskatchewan, and Manitoba. Each one is managed and staffed by folks who share our family’s passion and values. We always make sure our customers have the answers, advice, and support they need to make their way safely down the road every day. And we’ll always treat them like family, never promising more than we can deliver – and always giving them more than they expect. That’s how we roll.
Our Values
We never say “no.”
From tires and tune-ups to timing belts and taillights, we are ready to tackle any issues our customers bring us.
We treat our customers like family.
We’re there for our customers when they need us, and we will never rush them or force them into a sale. Whether it’s a $5 part or $500 repair job, we take the same care to make sure our customers understand what’s needed. We enjoy getting to know our customers to help build a long-lasting relationship and cultivate loyalty.
We’re always open and honest.
We understand that automotive repairs can be scary and stressful for customers. We help take away that fear and anxiety by always laying out all options and recommendations as clearly as possible. We make sure that our customers are properly informed, so they feel good about the work we’ve done and drive away happy and satisfied.
We always follow through.
We will always do what we say we’re going to do. If we say we can fix something, we fix it – the right way.
We never oversell.
Trust is the foundation of lasting relationships. We will never recommend something our customers don’t need, nor will we oversell our capacity or capabilities.
We love our communities.
The communities we live and work in mean the world to us. From sponsoring community events and initiatives to our company-wide support of the battle against breast cancer, we’re always there with a helping hand. We are committed to helping our friends and neighbours thrive.
We have the best people.
Not everyone is cut out to own or operate a Trail Tire Auto Center. That’s why we carefully select each and every franchise owner and operator. We make sure everyone on the Trail Tire team has a proven dedication to the people who trust us with their vehicles and, most importantly, that they are passionate about making our industry better.
We are dedicated to progress.
While our business is built on a foundation of excellence over many decades, we know there’s always more we can do to improve our business and our industry. We will never settle for the status quo and are always working to make auto services better and safer for everyone. We embrace new technologies and are constantly pushing to redefine the customer experience. Our goal is to raise the bar well beyond the reach of our competitors.
Brands We Carry
At Trail Tire, we carry a huge selection of premium tire brands for all makes and models of vehicles. Whether you’re looking for durability, performance, or comfort, we have the perfect tire for you.
The brands we carry are as follows:
BFGoodrich: BFGoodrich is renowned for its rich heritage and commitment to producing rugged, high-performance tires. With their cutting-edge technology and exceptional traction capabilities, BFGoodrich tires are a popular choice for off-road enthusiasts and those seeking superior handling on any terrain.
Bridgestone: Bridgestone is a globally recognized tire brand known for its innovative design and advanced engineering. Renowned for their exceptional grip, durability, and fuel efficiency, Bridgestone tires offer a smooth and comfortable ride, making them a favourite among drivers worldwide.
Cooper: Cooper tires are known for their reliability and long-lasting performance. Crafted with precision and superior workmanship, Cooper tires excel in delivering excellent traction, enhanced handling, and a quiet ride. From passenger cars to trucks, Cooper offers a comprehensive range of tires for every vehicle type.
Continental Tires: Continental is a globally recognized tire brand that combines German engineering precision with cutting-edge technology. Known for their exceptional safety features and innovative design, Continental tires offer superior performance, comfort, and long-lasting durability.
Carlisle: Carlisle tires are manufactured for specialty applications, such as tractors, golf carts, farm equipment, and ATVs. Carlisle tires are engineered to deliver optimal traction, durability, and load-carrying capabilities.
Firestone: Firestone has a long-standing reputation for manufacturing high-quality tires that deliver a balance of performance, comfort, and affordability. With a wide range of options for passenger vehicles and light trucks, Firestone tires offer excellent traction, durability, and a comfortable ride.
Michelin: Michelin is synonymous with excellence in tire manufacturing. With a focus on innovation and sustainable mobility, Michelin tires are designed to deliver exceptional performance, fuel efficiency, and safety. Michelin’s commitment to quality makes their tires a top choice for drivers seeking reliability and longevity.
Mickey Thompson: Mickey Thompson is a legendary brand renowned for its high-performance tires, specifically designed for racing and off-road enthusiasts. Mickey Thompson tires offer outstanding traction, durability, and aggressive styling, making them the top choice for those seeking uncompromising performance on the track or in the dirt.
Radar: Radar tires are known for their exceptional value and reliable performance. With a wide range of options for passenger cars, SUVs, and light trucks, Radar tires provide excellent grip, handling, and a comfortable ride at an affordable price point.
RoadX: RoadX is a trusted tire brand offering a comprehensive range of passenger tires, light truck tires, and commercial tires. Engineered for durability and all-season performance, RoadX tires provide excellent traction, stability, and a smooth ride, ensuring peace of mind on the road.
Toyo Tires: Toyo Tires offers a range of benefits that make them a preferred choice among drivers seeking exceptional performance and reliability. First and foremost, Toyo Tires are known for their advanced tire technology, which translates into enhanced traction, grip, and control on the road. Whether you’re driving on dry pavement or navigating through wet and challenging conditions, Toyo tires deliver reliable performance and peace of mind.
Uniroyal: Uniroyal tires have been trusted by drivers for decades due to their outstanding performance and value. Uniroyal tires have a long-standing tradition of excelling in wet weather grip, offering exceptional handling that guarantees a secure and comfortable journey, regardless of the weather conditions.
No matter what you drive or where you drive, Trail Tire has the perfect tire for you! Start searching through the brands we carry, and start shopping online now to find your next set of tires.
Industries We Serve
At Trail Tire, we pride ourselves on offering complete automotive services to cater to the needs of all industries we serve. With our locations spread across Western Canada, we commit to providing top-notch service to drivers in various sectors.
For those seeking tires and wheels for their family vehicles, our Trail Tire locations are equipped to fulfil your needs. Whether you require winter tires for snowy conditions, all-season tires for exceptional performance, all-weather tires for versatile usage, or high-performance tires for sportier driving, we have the perfect fit for your vehicle and driving preferences. Our knowledgeable staff can guide you in selecting the ideal tire that suits your specific requirements.
In addition to tire services, our auto centre locations offer mechanical repairs for all makes and models of passenger vehicles, SUVs, light trucks, and minivans. Our skilled technicians’ experience in efficiently diagnosing and resolving mechanical issues, ensures that your vehicle remains in optimal condition and delivers reliable performance on the road. From routine maintenance to complex repairs, we are dedicated to providing exceptional service to the industries we serve.
For businesses and commercial enterprises, our specialised commercial centres are equipped to handle repairs for heavy-duty vehicles, semi-trucks, buses, trailers, and utility vehicles. We understand the unique demands of commercial vehicles and offer tailored solutions to keep them operating at their best. Our skilled technicians will diagnose and repair your complex commercial vehicle issues. We will minimise downtime and maximise productivity for your business.
Moreover, our commercial centres are well-versed in finding the right commercial tire for your driving application. Whether you require tires for a fleet of trucks, specialised equipment, or utility vehicles, we can assist you in selecting tires that optimise performance, durability, and safety for your commercial vehicles. We understand the importance of reliable and efficient transportation for your business, and our goal is to provide you with the best tire solutions to meet your specific needs.
At Trail Tire, we are dedicated to delivering exceptional service, superior products, and a hassle-free experience for all the industries we serve across Western Canada. Whether you’re a family driver or a business owner, take it to Trail.
Automotive and Tire Service Segments
Our Trail Tire Auto Centers can provide you with a variety of automotive and tire service segments to cater to all your vehicle’s needs. Our primary goal is to get you back on the road as quickly and safely as possible. Whether you require routine maintenance or extensive repairs, our skilled team provides exceptional service.
When you choose to bring your vehicle to a Trail Tire, you can have full confidence in the quality of our work and our commitment to transparency. We deliver excellent service that not only meets but exceeds your expectations. Honesty and integrity are at the core of our values, and we strive to build long-term relationships with our customers.
Our highly trained automotive and tire technicians are here to help. When you need a simple tire changeover, a complicated engine swap, or an extensive brake repair, our Trail Tire staff will ensure that we complete the job effectively and accurately.
We understand that your time is valuable, which is why we prioritise efficiency without compromising on the quality of our work. From diagnosing the problem to providing a detailed explanation of the necessary repairs, our Trail Tire staff will guide you through the process, ensuring that we inform you every step of the way. We take pride in our attention to detail and ensure that we complete each job accurately, with a focus on your satisfaction.
At Trail Tire, we are more than a service provider — we are your automotive partner. Whether you need routine maintenance or complex repairs, you can rely on our expertise, professionalism, and commitment to delivering the highest standard of service. Trust us to take care of your vehicle so that you can get back on the road with peace of mind. When in doubt, always Take it to the Trail.
Locations
With a strong presence in Western Canada, we are proud to have established over 50 Trail Tire Auto and Commercial Centers locations across the region. Our convenient locations make it easier than ever to access our top-notch automotive services and tire expertise.
In the beautiful province of British Columbia, you can find our Trail Tire Auto Centers in various suburbs of Vancouver, ensuring that residents have a reliable automotive partner nearby. We also have locations in the interior Okanagan region, catering to the needs of drivers in towns such as Kelowna, Lumby, Salmon Arm, Penticton, and Vernon. Additionally, we have a location in Williams Lake to service the Cariboo region.
Throughout Alberta, our Trail Tires are strategically placed to service both our rural and urban customers. From the bustling cities and surrounding areas of Edmonton and Calgary to the northern regions, such as Whitecourt, Athabasca, and Lac La Biche, we have you covered. We extend our services to the southernmost part of the province as well, with locations in Cardston, Lethbridge, Redcliff, Brooks, and Taber. No matter where you are in Alberta, you can count on Trail Tire for reliable automotive care.
We have also made our mark in Saskatchewan and Manitoba. In Saskatchewan, you can find Trail Tire locations in North Battleford, Edam, and Maple Creek, offering convenient access to our exceptional services. Similarly, in Manitoba, our Trail Tire Auto Center in Winnipeg provides top-quality automotive repairs and tire services to customers in the area.
Our expansion across these provinces demonstrates our commitment to serving communities and meeting the diverse needs of drivers throughout Western Canada. Wherever you are located, you can trust our Trail Tire locations to provide reliable, trustworthy, and professional automotive solutions to keep you on the road with confidence. Just Take it to the Trail.
