About Us

Our Story

Automotives have always been a big part of our family. As little ones, we fetched wrenches for our parents while we admired those giant machine’s inner workings. When we grew up, we worked on them together, always adding to our toolboxes and our knowledge. It’s been that way since we started Trail Tire in 1972. In 2014, after generations of running a tire wholesale business, we pursued our passion a bit further down the road and opened two full-service auto centres in Edmonton.

Today, we have over 50 Trail Tire Auto Center locations across British Columbia, Alberta, Saskatchewan, and Manitoba. Each one is managed and staffed by folks who share our family’s passion and values. We always make sure our customers have the answers, advice, and support they need to make their way safely down the road every day. And we’ll always treat them like family, never promising more than we can deliver – and always giving them more than they expect. That’s how we roll.

Mission & Values

We never say “no.”

From tires and tune-ups to timing belts and taillights, we are ready to tackle any issues our customers bring us.

We treat our customers like family.

We’re there for our customers when they need us, and we will never rush them or force them into a sale. Whether it’s a $5 part or $500 repair job, we take the same care to make sure our customers understand what’s needed. We enjoy getting to know our customers to help build a long-lasting relationship and cultivate loyalty.

We’re always open and honest.

We understand that automotive repairs can be scary and stressful for customers. We help take away that fear and anxiety by always laying out all options and recommendations as clearly as possible. We make sure that our customers are properly informed, so they feel good about the work we’ve done and drive away happy and satisfied.

We always follow through.

We will always do what we say we’re going to do. If we say we can fix something, we fix it – the right way.

We never oversell.

Trust is the foundation of lasting relationships. We will never recommend something our customers don’t need, nor will we oversell our capacity or capabilities.

We love our communities.

The communities we live and work in mean the world to us. From sponsoring community events and initiatives to our company-wide support of the battle against breast cancer, we’re always there with a helping hand. We are committed to helping our friends and neighbours thrive.

We have the best people.

Not everyone is cut out to own or operate a Trail Tire Auto Center. That’s why we carefully select each and every franchise owner and operator. We make sure everyone on the Trail Tire team has a proven dedication to the people who trust us with their vehicles and, most importantly, that they are passionate about making our industry better.

We are dedicated to progress.

While our business is built on a foundation of excellence over many decades, we know there’s always more we can do to improve our business and our industry. We will never settle for the status quo and are always working to make auto services better and safer for everyone. We embrace new technologies and are constantly pushing to redefine the customer experience. Our goal is to raise the bar well beyond the reach of our competitors.

Brands We Carry

At Trail Tire, we carry a huge selection of premium tire brands for all makes and models of vehicles. Whether you’re looking for durability, performance, or comfort, we have the perfect tire for you.